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While many heavy equipment sellers look to online advertising, there are a few mistakes that should be avoided at all costs. Never settle for less than your machinery is worth. If you’re selling heavy machinery online, these are the tips you NEED to know to get top dollar and find the buyers in the field.

For those who sell heavy machinery and equipment, knowing the right place and time to sell can be imperative. Most sellers that choose private sales are victims of ads that don’t reach the right audience or buyers that won’t pay what the equipment is worth. While the problem lies within how advertising agencies distribute these